In 2006, São Luiz invested in Brazilian cinema productions. It sponsored the “14 Bis” movie, which tells the history of Alberto Santos Dumont’s maiden voyage, whose 100th anniversary was celebrated in the same year.
As one of the sponsors of the Symphonic Orchestra of the State of São Paulo (OSESP), São Luiz becomes distinguished in the cultural field, also presenting erudite music to children and teenagers by means of Didactical Concerts.